Practical writing on what moves the needle in home services digital marketing. Short posts, honest numbers, no growth-hacking fluff. Published when there's something real to say, not on a calendar.
Four quick checks that show whether your site is actively losing you calls. Every one takes under sixty seconds. Most home service sites fail at least two.
Review count matters more than review average past a threshold, and Google's algorithm agrees. How to build volume without paying for fakes.
A ten-minute audit turns up the same three missing fields on 8 out of 10 roofer profiles. Filling them takes twenty minutes and moves most local businesses up the map pack within a week.
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